Email marketing for B2C requires using approaches in and outside of the inbox to distinguish their offerings and make the best possible customer experience. Personalization is the major strategy for how marketers can guarantee audiences stay engaged from the point of acquisition, through the whole customer lifecycle.
Advertisers for B2C need powerful email lists. Most B2C email lists have been grown from subscriptions or shopping cart histories. Besides the need to grow this list, email lists also have to be regularly maintained. A fresh email list can drastically improve delivery rates.
See also: Email Marketing for Beginners
B2C Email Marketing and When to Send
With all these emails coming to a consumer each and every day, email marketing for B2C is also about getting the sending time right of your email messages. Email marketing for B2C marketers should greatly test which times of day are most capable of driving conversions and participation.
Related: 5 Tips for Effective Email Marketing
To reach new email advertising heights, the B2C marketers who cover each these areas with a professional touch are certain to win the long game in their email marketing efforts. Brands must take steps to remain top of mind with customers.
This should involve varied content in email advertising. Whether the message is to take a look at new offers, a weekly newsletter from the brand’s site, announcing a new product launch, and so forth, it’s crucial to construct a relationship of consistency.
Related: What is a Lead Capture Page?
Gone are the days of sending the exact same email to each and every email subscriber! With the huge trove of emails consumers get on a daily basis, it is crucial for B2C marketers to deliver content that’s tailored to each customer based on their own behaviors and interests.
Personalizing email content based on the profile of this consumer such as purchase history, interests, etc. can induce more conversion and raise the ROI of any advertising program. More than 65 billion advertising emails are sent each and every day and growing all of the time. This amount is shocking and a fact that B2C marketers must contend with when trying to reach their customers from the inbox.
The smartest B2C marketers today are those implementing approaches both in and outside of their inbox. This helps to distinguish their offerings and make the best possible customer experience. Personalization is the major strategy for how marketers can guarantee audiences stay participated. And this is from the point of acquisition, through the whole customer lifecycle.
Related: Email Marketing for B2B
Design and Layout
Email design is extremely important, particularly in email marketing for b2c. Users expect appealing, easy to navigate emails which help them perform tasks. A large proportion of users see emails through mobile now. So B2C marketers need a proper mobile email template for simple viewing and access.