Often referred to as drip campaigns but understood by a number of different names–follow-up letters, pre-written autoresponder messages–the idea is exactly the same: they are a set of advertising emails which will be sent out automatically using a service like AWeber.
Maybe the first email will go out when someone signs up, yet another will be automatically sent out 3 days after, with a more going out some days later. Or, the emails could be varied based on causes, or activities the individual has done just like registering for your course or making a purchase, and that’s the reason they’re also sometimes referred to behavioral emails.
Read Next: What Are Autoresponder Messages?
Why Create a Drip Email Campaign?
Email drip campaigns can succeed in attaining many things: establishing a connection, increasing customer retention and increasing earnings — all excellent things that any wise marketer desires and so should you.
If you are wondering whether or not to create an email drip campaign, then fear no more. The answer is here. You absolutely should be creating one, also known as a follow-up sequence or autoresponder series. This automated email marketing tool is powerful for your company, and here are five reasons:
Start Off on the Right Foot
The first impression is the most important one, especially when it comes to your subscribers. After all, those subscribers are either buyers, future buyers, or potential evangelists of your brand. You want to set the stage by crafting a drip campaign that accurately and persuasively communicates your message. That way, you don’t have to think it up on the spot.
The Profit Is Not In the First Sale
One of the true powers of a drip campaign is that it primes your list to buy bigger and more profitable packages in the future. Usually, businesses make more money with customers over the long term than the short term. So stop thinking about the $1, the $10, or the $100 and start thinking about the $1,000 or more that you could make from each subscriber in the future. An effective autoresponder is all about patience.
The Average Sale Happens After the Fifth Contact
That’s right. You shouldn’t expect to convert your list members to customers as fast as you may have thought. Have the foresight to pace your offer. Build up the anticipation through multiple emails and then ask for the big action after sending them at least five emails. Most businesses fail with their email marketing efforts because they sell too soon.
Customize Based on Behavior
With the amazing modern technology available to you, you can now segment your list easily. Many of these services are free and they allow you to see what subscribers are clicking, reading, and buying your stuff. The best part is, you never have to send an offer to someone unless the data tells you it is relevant to them.
Build a Real Asset
Think about buying real estate. It’s an asset. In general, it will grow in value, year over year. Well, that is how you should think about your list. Each time you add a subscriber, you add value to your list. Those names and email addresses are equal to money. That meant that you can even sell the list down the line for some cold hard cash.
When it comes to email drip campaigns, you can really go wild. No matter what kind of business you have, you can increase your bottom line with an automated email effort. Just be sure to research your market and consistently test your drip emails to make sure they are converting at the levels necessary for your business and marketing efforts.