You might not know what it is, although you might have heard of email list segmentation if you’re familiar with any part of list building. Email list segmentation is exactly what its name implies, a means of dividing an email list.
Why Segment an Email List?
The main reason for email list segmentation is so you can send more targeted emails to your subscribers. For Instance, if you sent an email to your list about self-publishing a publication on Kindle you can track who opens and reads your email.
Each autoresponder service provider handles list segmentation differently, but you should have the ability to check on your email stats. The following applies to anyone who has an AWeber account.
Related: How to Do Email List Building
How to Do Email List Segmentation
To find out who’s interested in your email, you click on the title and then go into a tab that says Opened and Unopened. Now you can create a segment that you can save.
Going back to our example above, you would check to see how many people opened the email about self-publishing. You can create a new list called “self-publishing” and then save everyone who opened that email into the new list.
Now, the next time you wish to market a product or give out information on this subject, you know that you have a list of interested men and women.
Using this method is going to help your email open rates go up and it will increase your income.
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More Email List Segmentation Options
Did you know you could further subdivide this segment to find people who specifically like Kindle products? This is going to allow you to send laser-targeted emails to the people most interested in receiving them. And when you’re able to send targeted emails you are really engaging your list.
If you’re currently not seeing great results with emailing your listing, you need to try this.
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List Segmentation Examples
Yes, it’s going to take some genuine effort on your part to segment your lists, but the effort can really pay off. If you’ve got a lot of different products/services you’re offering, then list segmentation is perfect for you.
You can create specific lists for various areas and you could end up with lists such as those below.
Using email list segments can be quite beneficial to any serious marketer who’s seeking to provide their email subscribers with highly- quality and targeted content.
See also: 5 Tips for Effective Email Marketing