Do you need to know how to use email marketing for more sales? Here’s a guide on email marketing for beginners you can really sink your teeth into. Email remains the most direct and powerful method of connecting with your prospects, nurturing them, and turning them into clients.
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A Guide to Email Marketing For Beginners
The most important person in a business is the customer. The customer is the basis for everything. No matter the type of business you engage in, it cannot function without patronage.
It is critically important for your business to have a strategy for finding potential new customers, offering them value that relates to their needs, (which keeps them reading more about your product) and turning that attention into sales.
If you have never heard of email marketing before, or you have seen the term pop up a few times, but you don’t really understand what it is all about, this guide is for you. I will walk you through the entire process of email marketing for beginners like yourself.
By the end of this guide, I hope you will have a better understanding of what email marketing entails, how it works, and what makes it a powerful tool to help your business generate leads, and boost your sales! First, let’s start by defining the term.
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What is Email Marketing?
Simple definition: It is the pillar of any successful business that wants to interact with, and attract new customers online. Email is still one of the most widely-accepted mediums for doing business today, as billions of potential customers around the world currently have an email address, and check their emails every single day.
Do you know that up to 91 percent of customers check their mailboxes at least once a day, and about 66% of those consumers purchased a product, or service because of an email they received?
That is a HUGE pie of customers, and your business ought to take its rightful slice out of it. The easiest and most cost-effective way to do email marketing for beginners is by using an email marketing service.
There are two main ways for you to do effective email marketing. I will be showing you the do-it-yourself techniques as well as showing you my list of great services that can automate the process for you.
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Effective Email Marketing for Beginners
The first step to a successful email marketing campaign is choosing an email marketing service that best suits your business needs. At this point, you should understand what an email marketing service is.
What is an Email Marketing Service?
An email marketing service is an essential tool for creating engaging content, attractive new deals, personalized messages, and more to maintain your existing customer relationships as well as attracting and landing new customers to boost your sales.
Good news is, you don’t have to go it alone, there are a lot of powerful email marketing services available on the internet, and most of them don’t cost much to use and maintain. No matter the type of business you own, there is an email marketing service to suit your needs PERFECTLY.
There is a wide variety of packages to fit every business size and need you can think of. You can easily manage your contacts by maintaining a list of customer names and email addresses, or you can create a comprehensive database full of subscribers segmented by demographic slices and engagement levels.
Which method you choose just depends on how much of your budget you’re willing to allocate towards the tools that can give your company the features it needs. Email marketing for beginners like you will be much easier using any of these cheap services.
Find an Email Marketing service that suits your business
Make a google search of the Best Email Marketing Services you will find many great services to choose from. I prefer AWeber for the best straightforward email marketing service provider. You can also find complex tools to build comprehensive workflows that help you to easily automate your email marketing process on sites like HubSpot and Pardot.
Now that you have picked the best email marketing software for your business needs, it’s time to follow the next steps
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Build an Email List
Now that you have established what your main marketing goal, is you need to figure out the type of content that your audience will be interested in. Try to put yourself in the position of your prospective customers by asking yourself: What will I like to receive in my inbox, what is in it for me?
One easy way of attracting customers to your site using email to create a unique piece of information that quickly grabs their attention, and causes them to keep reading the email. Keep your email short, sweet, and straight to the point. Remember that the average human attention span is limited so you might want to leave out any unnecessary details.
You can also give your readers the option to share content from your emails to their own contacts. This could be attractive new deals, products or information, articles or blog posts, or media such as podcasts and webinars.
Another useful tip you can use it to generate more leads is ask your readers to fill in their emails when they want to access certain parts of a site. If what you are offering is valuable to them they will provide their basic info to be able to access it. You can also offer them a free trial period to try out your products, instead of buying it out rightly.
Draft the Email
Although your first marketing email might seem a little daunting, I assure you once you figure out the winning email format, it gets easier from then on!
The key tip here is to keep it engaging but concise. In a world where people are constantly bombarded with streams of information, you might want to keep things simple to keep people’s attention.
Use a Call to Action button or Link
One great avenue for attracting potential customers to your site to see your products is by using a call-to-action link, or button. This takes them straight to where your products are, so they can make a quick decision.
You can place the Call to action link around the header or footer of your email. It may be a large button or a simple link.
Following Up with Leads
This is where consistency comes into play. Some potential customers just need more time to make up their minds about your product. You might need to send follow up emails, worded in consistency with the original message of the first, but maybe in a different, but still engaging way.
Remember to add your Call to Action (CTA) button, or link to all your follow up emails and send “Thank You emails” whenever customers buy your products. This will keep your chain of communication strong and healthy.
As we have seen, email marketing for beginners is one of the best ways to generate new leads which can convert into sales for your business. Practice makes perfect. If you are confident that you have a great product on offer, take your time to create good content around it, highlighting its best features. Marketing is all about making sales, anyways.