Automobile dealerships drive more car revenue with email marketing! Email marketing brings your automobile dealership into brand new automobile buyers’ inboxes.
See also: 5 Tips for Effective Email Marketing
6 Ways Email Marketing for Automotive Dealers Can Work for You
According to research, nearly 80% of adults that purchase automobiles prefer email as a mode of communication. This is a clear indicator that email marketing is one of the best and most effective means of getting your vehicles in front of the target that matters.
According to research done by automotive dealerships nationwide, it was discovered that email marketing for automotive dealers produces tangible results, increases ROI, customer base and car sales. Also in the research, it was observed that the open rate of email campaigns stood between 9% to 12% and as high as 14%.
For any car dealership, it is vital that you pay good attention to your email marketing strategies to be sure that they are paying off. Email marketing for automotive dealers is the best way to seek out profits for your dealership.
It is a well-known fact that it is a great challenge to handle email marketing as a car dealership, but I will give you some tips to help you attract more clients into your dealership through email marketing.
Develop a Quality Email List
Many dealerships rarely or actually never have a detailed or exact list of emails of their clients or dealership visitors. Kevin Root of Dealer Marketing Magazine he says “the average dealership has less than 10 percent right email addresses for their total clients.” Like all other forms of advertising, emails to become outdated decaying at a rate of 22% annually. They need to be maintained regularly because people keep changing their email providers, unsubscribe from email lists, and abandon old email addresses.
Maintaining a healthy email database means you have complied with the CAN-SPAM laws, increased deliverability and eventually having more current customers and potential customers engaging often with your dealership.
Sometimes you might not really have any email addresses to use therefore resort to purchasing email credits. But you should be careful with your sources or else end up spending your hard-earned dollars of bad data.
Clients usually love to get personalized emails in their inbox. It is highly likely that your email will be opened. Emails that are not personalized always results into existing and potential clients unsubscribing from your email lists altogether.
Email marketing for automotive dealers should always hold vital information. Most dealership forms hold vital data such as their name, phone number and most importantly the make of car they did purchase or intend to purchase.
For a large family, you are much more likely to get a high response if you availed a large family car like an SUV. But you will not get any response from a single person if you did the same more likely, they will open one with a sedan or other single unit vehicle.
According to Statista.com, it is estimated that mobile usage by 2017 stood at 70 percent which is attributed to the increased popularity of the smartphone.
If emails do not look good on an individual’s small smartphone screen a client will not wait to see what you have to say. It is estimated that 43% of consumers will simply delete your email without even bothering to read through it. Which will throw you into the 90% marketers who lose leads because their emails have not been made mobile responsive.
Do not just use any mobile responsive emails at your disposal; you should be able to check them to assess how they work before putting them out there in the market.
Automate your emails to boost your results
Employing the services of email campaign automation will create an organized process of dealership interaction with your clients. This has been observed that any email triggered by a client’s purchase behavior increase revenue, Customer lifetime value, increased retention and campaign return on Investment.
Triggered emails have a response rate of 70.5% and an open rate of nearly 152% compared to traditional bulk email addresses. But many brands still do not use this service. According to the relevancy group research report, it was discovered that less than 50% that were surveyed sent welcome messages to new clients, and only 30% of enterprise brands and 16% mid-market enterprises send a post-purchase message and less than a quarter ever re-engaged dormant accounts.
Keep tabs on every email inquiry
According to research by Cobalt Groups National Automotive eShopper Experience, it was observed that 25% email generated leads are never followed up. In the same research, only 4.2% replied to inquiries in an hour while others responded at a later time say days or weeks. Some of these emails seek price (68.8%) and availability of desired vehicle (56.2%).
If looking at driving consumers to your dealership, it is wise to use the service of email marketing for automotive dealers. If you need help, contact me. I can create a great email marketing package for you.