For email marketing, the subject line accounts for 80 percent of the significance of your message. After all, if your reader does not click through to your email after reading it, they won’t ever see your whole message. So if you run an eCommerce business, SaaS company, site, or a different sort of company or organization, you have to boost your email subject lines so that more readers open your autoresponder messages.
Email Subject Lines for Business
Here are 8 powerful kinds of email subject lines which may lead to higher open rates, based on years of scientific psychology research and promotion specialists’ findings:
This is the go-to subject line, and you should use it often. It should be direct and speak to your audience’s own selfish desires. There is nothing your prospect cares more about than their own self-interest.
You have no doubt seen and clicked on “clickbait” subject lines before. Many of these irresistible email subject lines rely on the natural curiosity of people. If you imply that more juicy information is available just beyond on the next page, then your recipients will be more likely to click.
Urgency / Take-Away
These subject lines communicate to your reader that they must act immediately in order to benefit from what you have. It is a pressure technique, so use it only when you really have limited time or availability for your offer. Speaking of offers…
Everyone likes getting things for free. If you directly make an offer to your list, then they will have higher open rates. Persuade them that you have something worth the effort of reading your email, and they will thank you for it.
4 More Types of Email Subject Lines
One of the most powerful ways to increase your open rates is to say “thank you” to your list. Send them a birthday gift, a holiday promotion, or simply an email without any kind of offer or sale. People love to be appreciated.
Everyone wants to stay informed about what is going on in their community or the world at large. Leverage this tendency by providing relevant information in your subject line and promising more details in the email itself.
Tell a story whenever you can. If your audience feels like they will be rewarded with drama, intrigue, or an interesting moral, they will read on. Be careful not to leave them hanging forever – every story should come to a conclusion eventually.
Everyone responds to social proof. We are hardwired to believe a statement if many other people have claimed to believe it as well. This goes the same for your brand – people trust what others trust. So highlight success stories, include testimonials, case studies, or any data that validates your acceptance by other people.
In the copywriting world, headlines are all the rage. In the email marketing world, the subject line is the headline. And because your list will never see your body content if they aren’t persuaded by your email subject line, you must ensure you use these powerful examples above to increase your open rates.