Let’s discuss the most essential ingredient to creating leads and sales with your lead capture page: website traffic. Without eyes on your landing pages, (also called lead capture page, or squeeze page), you won’t have visitors to convert into prospects. Without leads, you won’t have anybody to convert into clients. The bottom line is you need to drive website traffic to a lead capture page for it to be effective.
See also: What is a Lead Capture Page?
How to Drive Traffic to Your Lead Capture Page
You can have the most attractive offer, at the best price point, on the best written and designed landing page, in the whole world–but when there are not some people visiting your landing page, then your company simply won’t be earning any money.
Coming up, I will talk about an assortment of website traffic tactics you can begin implementing today, that will improve your web traffic and put more eyes on your landing pages. Some of these tactics work in the event that you currently have an integrated audience for your site, blog, or lead capture pages, whereas some are designed for businesses which are beginning to drive web traffic to the first time.
Whether you currently have an integrated group of folks that are enthusiastic about your brand, your articles, or the products that you need to offer, you will benefit from the traffic-driving procedures and strategies we’re going to cover.
Let’s get started.
Related: How to Do Email List Building
Driving Website Traffic
As you probably know, website traffic is valuable–largely because it’s tough to get. With well over one billion sites online today, getting–and keeping–the interest of individuals takes cash, effort, or a combination of both.
This is particularly true in regards to lead capture pages. Having a lead capture page and just releasing it on the Internet will very seldom lead to organic visitors finding your page. With no strategies and website traffic tactics to have eyes on these pages, you will not be receiving leads either.
The Way to Increase Website Traffic
The quickest and most targeted website traffic you are able to find is the traffic you can purchase. Companies such as Google, Facebook, and Twitter are worth billions of dollars since they sell advertisements that drive visitors, leads, and sales.
Part of the reason these advertisements are so successful is they may be created and targeted from the myriad pieces of demographic information these companies have on their customers. Firms and entrepreneurs keep buying those advertisements for a very good reason–because they work very well.
If you would like to get website traffic to your lead capture page as fast as humanly possible and from those who you know have interests similar to your services and products, it’s likely time to open your wallet and spend some money.
But do not worry–you do not need to spend hundreds and thousands of dollars each year to receive a steady flow of visitors. Based on who you are targeting and what you’re selling, as small as $5 a day can get send targeted visitors to your site or landing page.
So today, let’s look at how you need to (and should not) go about purchasing website traffic at this time.
Do Buy Pay Per Click Advertising
Most social websites or search companies have well-refined platforms which make it effortless to create advertisements, find the ideal audiences, and track how effective your ads really are. Different PPC advertising networks have different advantages and disadvantages, and it is worth analyzing at least a few to find out which one is best for your company.
- Facebook Advertising
- Google Advertising
- YouTube Advertising
- Pinterest Advertising
- Twitter Advertising
- Reddit Advertising
There are of course many more advertisement services in the internet world than just these. But if your intention is to reach individuals with targeted advertisements, and you are prepared to take a while to produce and test ads, each the above marketing platforms will drive targeted visitors to your site or squeeze pages. Remember, a squeeze page is just another name for lead capture page.
Sponsorships are available in all sizes and shapes, and can also be an effective way of driving website traffic. Sometimes organizations and individuals will put out a call asking patrons, while in other conditions, you will have to do some digging to find contact info, and offer to sponsor certain opportunities.
Listed below are a few examples of possible sponsorship ideas:
- Blog Sponsorship’s: Reach out to a site, and ask to host a blog post, a set of blog posts, or buy a banner which links back to your website for a set time period.
- Podcast Sponsorship’s: Find a podcast which matches nicely with your services or products, and reach out to buy a 15 or 30 second advertisement read on their show.
- Event Sponsorship’s: Whether online or face-to-face, an event that matches the aims of your company can be ripe with sponsorship opportunities. Event sponsorship information is generally easy to locate, with a selection of options.
Whatever you do, be certain you take part in sponsorship’s which make the most sense for your brand. Consider the brands, companies, and individuals that have an audience that would be most likely to be a client of yours.
Be judicious about what you are willing to sponsor, as frequently sponsorship’s tend to be more expensive one-time obligations, than PPC advertising, even if you’re doing it ongoing.
Do Not Purchase Traffic From Online Traffic Services
There are lots of online services and sites that sell ” traffic” to a specified site or landing page you supply them. I strongly suggest that you stay away from these services no matter what. A number of these services claim to be legitimate, simple, cheap and send non-bots (a.k.a. real people) to your site.
Regrettably, these claims can be at worst untrue, and at best, impossible to substantiate. Purchasing this sort of website traffic for your lead capture page can be damaging to your Google rankings, the value of your information and analytics, and your real company as a whole.
If it sounds too good to be true, it probably is–100 actual human beings on your site each day for just $5? Too good to be true. You may see a spike in your analytics should you do adopt this practice, but it will be robots or click farms in a foreign country, rather than actual people seeing your landing page. Keep this way of driving traffic near the top of your no-no list.
How to Borrow Website Traffic
It is time to put your wallet away and break out the elbow grease. Another common and quite popular way of driving traffic is to borrow it.
Now, the term “borrowing” is only the smallest bit misleading, because as soon as you borrow traffic, you will not automatically be giving it back. However, the idea here would be to collaborate with individuals, companies, organizations, or publications that already have traffic, in hopes that they can (and need to) send a few of those people to you.
It is important to note here, that borrowing website traffic does require far more work and perseverance than the aforementioned procedures. Having said that, the organic traffic which may come from associating yourself with a good brand, business, or person can be long-lasting and valuable, if done correctly.
There are lots of ways that marketers do this. Here, I will discuss four of the most common and popular ways people get visitors to their sites and landing pages, by borrowing it from people who have it.
What it is
A simple but effective technique of calculating website traffic is composing a blog post for someone else, company, or publisher’s site. If you can position yourself as an authority, share an exceptional insight, or demonstrate your experience, you could also offer this other site’s readers a chance to explore exactly what it is that you offer.
Why do it?
Guest blogging is like having the ability to provide your ice cream flavor inside of someone else’s already-popular ice cream shop. You get the opportunity to place yourself in front of people who like ice cream, and you get to show them your flavor. Blog posts such as this also will assist you with link-building–a valuable search engine optimization tactic.
How it works
Ask! Find the ideal contact info, or ask somebody else to point you in the ideal direction. Send an email that talks about the article you wish to write for them and why you are the individual to do it.
The worst thing that happens is that they say no, or your request goes unanswered. In any event, you are no worse off than you were before.
When you are guest blogging you must always include a link to your very best landing page that gives away your most valuable lead magnet. Ideally, if they allow it, you could incorporate a Leadbox within your post which builds your list.
Even if writing is not your strong suit, this does not need to be a notion you shy away from. Making requests such as these takes repetition and persistence, but obtaining a guest blog post in a place you are proud of will be well worth the work.
What are they?
Offering to co-host a webinar is very similar to guest blogging, but it depends on a very different skill set. Find a buddy or expert in your area and co-host a webinar with them about a topic of mutual interest to their audience and yours (or your preferred audience).
Why do it?
Co-hosting a webinar will give you and brand new publicity, and will continue to associate your brand with another person who already has an established audience. Likewise to guest blogging, you will also be building links back to your site.
How to do them
Bear in mind that co-hosting a webinar requires lively interaction with your co-host. As a result of this, it may be time-intensive and need a much better real relationship with the person you’re asking to co-host with. If you already work with somebody who you are close with, they are a better choice for co-hosting a webinar.
If you do not have anyone that fits this bill, offer to co-host a webinar that you do. Your co-host can introduce you to their audience, you can take care of all the content. This could help mitigate the requirement of knowing the other host nicely and working back and forth throughout the webinar itself.
Again, You might want to make many requests over time to get the ideal person, but the means to do this is to simply ask people. Reach out with an idea for a webinar, when you might do it, how you intend to attract targeted people, and why you’re just the person for the job. Repeat until you’ve achieved success and your objectives.
Asking for Reviews
Reach out to an individual, organization, or publication with an audience that you admire and ask them to review a free sample of your service or product. Be certain the influencer you are calling has completed reviews of similar products or services previously. In exchange for your free sample offering, you can ask for a review or testimonial, from that influencer for their audience.
Example: say you are selling organic homemade soaps. You could reach out to many different natural product websites, offer to send some samples of your soaps, and ask that they review them and write a blog post after using your product.
Why do this?
This may be an effective method of getting more lead capture page visitors from an influencer with an audience–one that will vouch for the validity of your offer. If the influencer you have approached has a bigger or different audience than you, your brand may also benefit from their service and positive words.
How to do it
It may be intimidating to put yourself out there, but once again, you only have to ask. Search Google and YouTube for reviews of products or services which are like yours, locate the contact information of the people doing the reviews and ask them to review your product and link back to it in exchange for the free offering.
The more people you ask, the more likely you will find an influencer to consent to examine your proposed product or service. With a review and hyperlinks back to your lead capture page, people will be more inclined to become part of your audience also.
You can even use this strategy to start an affiliate program. Offer the influencer the capacity to earn a commission for each sale of your product or service that they push. As time passes, your reviewers can become strategic partners for your company.
Using Social Media
Participating in social networking interaction throughout the internet with your content and accounts can also be an amazing way of borrowing website traffic. Regularly submitting, retweeting, sharing, commenting and some other social networking activity that interacts with different brands and influencers can send eyes and visitors to your web properties also. That also includes any landing pages you have.
Why do it?
While it can be tough to earn respect and demonstrate expertise in only 140 characters, every interaction may cause more eyes on you and your lead generation efforts.
If most individuals are on social media (and research says they are), then that is also where you are bound to find your clients.
If some brand, influencer, or marketer retweets you, responds to you, or comments on your article, you are encouraging additional social interaction with their audience and putting more eyes on your own content. And that can also include your lead capture page if you’re trying to build your list.
How to do it?
Lots of people and even brands host Q&A sessions on social media, request social interaction and input, ask for blog comments, and more. You simply have to try it and see what works for you. Many social media automation providers permit you to post frequently over time at specified dates and times. Consider services like TweetDeck, Hootsuite, Edgar, or Buffer to create a high enough volume of social posts in one sitting, and send them out over time.
Social networking interaction also takes investment when other individuals are tweeting or posting about a subject or idea, so try to remain on top of your social networking accounts as much as possible. Just participate! You never know what is going to come from this next post.
Building Website Traffic
While the previous two traffic building techniques require effort, we are down to the third and final: building traffic. The most important difference in building traffic boils down to generating a high enough quantity of content and having the patience for it to take hold online. Building web traffic is truly about creating content and optimizing your website in order for your site and landing pages to get found over time.
- People share great content. If you create a resource that offers value to your prospective leads and clients, potential clients won’t just see you as an authority in everything you do, but they will be more inclined to talk about your source with other people who may like it and benefit from it. This drives organic community expansion from the content you are creating and the thought direction you put out into the world wide web. When you have a website, you can have a content marketing strategy in place.
- Search engines like great content. Generally speaking, search engines give high rankings to high-quality content. Strong, long-form blog articles tailored to the keywords your audience is searching for is among the best ways to make yourself more appealing to search engines, and easier for your prospective audience to find.
Content can mean plenty of different things to different individuals. That having been said, there are a couple of main kinds of articles you can create and use to advertise your company, that I use here at www.ezleadcapturesystem.com virtually daily.
- Blogging – Aim for over 500 words per article, and try to post at least once a week if you’re able to. Write about topics and use keywords your potential customers are using.
- Videos – Film yourself giving advice or performing tutorials, and upload the videos to YouTube. Link back to your site or lead capture page, and publish the videos on your site also.
- eBooks – Compose 7,500+ words worth of valuable information regarding a single topic your audience cares about, and save it as a PDF. Use this as a lead magnet to give away in exchange for a brand new subscriber’s email address or host the whole eBook, on-page, on your site.
- Podcasting – To prevent technical barriers, start using a service such as SoundCloud, and record podcast episodes with something as straightforward as your cell phone. Answer questions from existing clients or prospects, or talk about your areas of experience for 10 minutes at a time.
- Infographics – Deliver data to your viewers in a visual format. Not a designer? No problem. Use a service such as Fiverr to make an economical but visually exciting piece of content.
- Learning Courses – Offer a detailed information in the form of videos, eBooks, checklists, etc. that educates your target audience on a particular topic. Many have experienced huge success in supplying these kinds of classes to their prospects and clients alike.
There are, of course, a number of other forms of content, and methods to implement smart content promotion strategies, but this is a superb place to start. Remember: When you create content for your organization, you are building a digital standing for your own brand.
Search Engine Optimization (SEO)
Frequently, the foundation of driving web traffic to your lead capture or squeeze pages is solid search engine optimization (SEO) from the very beginning. Additionally, it is important to keep on utilizing search engine optimization as your website and company develops.
What does SEO really mean?
Basically, search engines speak a language and they need the websites and products that they rank highly speak that language also. Things like backlinks, page authority, keyword use, and clustering, content length, sharing and much more, are all elements of the language which search engines talk.
If your site and your landing pages are not talking the language of search engines, you just won’t be showing up in organic search results and you will not be building traffic or receiving organic visits to your web pages.
The whole goal of SEO is to make your site and your content as readable and valuable as possible for the audience members you’re looking for.
Social media could be beneficial in its own right, as a stand out portion of your advertising strategy. But a part of the reason people spend some time and resources on developing their social networking accounts is as they may use the communities that they make there to drive traffic back to their own internet properties.
From that point, they could sell to all their social media crowd members or convert them to email readers. You can utilize this traffic building approach for your lead capture pages.
The problem with social media for lead generation is the fact that it takes time and energy. It entails using the proper hashtags, posting the ideal story at the perfect time, engaging and following with the appropriate users, and always engaging and interacting with a small but growing crowd.
This takes time. But that is why this segment is titled “Building Traffic.” You will definitely be creating traffic for this procedure, but you are going to be doing it brick by brick, piece by piece article by article, and tweet.
If, however, you are prepared to be patient, participate in social networking automation, and put in the effort that it requires to have flourishing social networking profiles, then your social networking could develop into a road which drives visitors to your site and landing pages.
Among the most popular traffic-driving approaches, would be the almighty email marketing. With one of the greatest levels of involvement over any other electronic advertising strategy, email marketing is a no-brainer for each marketer. If you are already using landing pages to collect email addresses, then you may use those audience members to advertise your services and products to later on.
When you’ve got a substantial volume of email readers, marketing to all those folks may be an exceedingly productive way to cultivate your organization. Since people respond so well to email and open rates and click rates tend to be considerably greater than social media or alternative communication approaches, email marketing automation may be a really effective system to drive folks to other lead capture pages and other pages of your website.
3 Tips to Maximize Lead Capture Page Traffic
Regardless of whether it is purchased, borrowed, or assembled, getting consistent, dependable, and high-converting visitors to your site and your landing pages requires some time. It is normal to have to wait a bit to find the sort of traffic which compels the best outcomes. Based on which traffic generation methods you are relying on, then it might require much more or even less time. Permit for this, and do not stop trying.
In precisely the exact same manner I advocate analyzing landing pages, I recommend analyzing the traffic techniques that get visitors to them. Just as you wrote one guest article, or conducted one PPC campaign that neglected to provide you with the results you desired, doesn’t necessarily mean that you should give up on those techniques. Additionally, it does not indicate these traffic methods are a terrible match for your needs. From time to time, you ought to do multiple variations of every technique to locate the very best variant of it.
But then, after analyzing your traffic procedures, you still have not found a fantastic game–by all means, proceed onward. However, you won’t understand until you have tested different variations of all your traffic generation methods.
One source isn’t enough when it comes to driving long-term lead capture page traffic. Over time, the most effective website traffic generation technique for your particular business might change. Advertising, organic SEO, and content marketing combined can become a powerful combination of traffic driving. But you won’t know if you’re not willing to try each source, at least briefly.
Be prepared to experiment, and go beyond your comfort zone when it comes to traffic-driving techniques. Who knows? Maybe you haven’t gotten the results you’ve always wanted because you avoided the one traffic method which you felt uncomfortable trying. Give it a shot. You have little to lose and everything to gain.
I hope you found this comprehensive guide on how to drive traffic to a lead capture page useful. You should have been able to find several traffic generation techniques you can now use in your business. Why not try them all?