In my introduction to email marketing with AWeber article, I touched a bit on the idea of email marketing and how it can be an extremely effective way to build your business. Now let’s dig a bit deeper into the idea of what email marketing is.
Let’s start with some email marketing definitions:
An email list is only a set of email addresses. Most entrepreneurs will also collect the individual’s first name with the email address so the email can be personalized via an automation program. ie. Instead of just saying “Hi”, you can say “Hi, Tom!” in the emails. Additionally, it is possible to collect details such as location or telephone numbers so that you can further segment your list and promote to them based on specific criteria.
Opt-In Form/Squeeze Page
An opt-in form or squeeze page is an internet form where visitors to your site or blog fill in their contact info to join your email list. With services like Aweber, that information is automatically added to your email list with no action on your part — automation is terrific!
Someone who has joined your email list, typically by filling out an opt-in form. They are now a part of your “list,” and you also can contact them via email with product offers, information, updates, and much more.
Related: What is Double Opt-In?
Email Service Provider (ESP)
A business that offers the email software you can use to send emails out. In this series, we are talking about Aweber, a top-ranked online ESP.
A list of email messages which goes out in sequence, automatically. For instance, it doesn’t matter how many people sign up to your listing or when they sign up. They will get message #1 automatically, then message #2 a set time after, message #3 a set time afterward again, etc.. It’s a terrific way to automate elements of your enterprise.
A broadcast email goes out at a particular date and time. It is different from an autoresponder as it is a one-time thing. Everyone on your list receives this broadcast message at precisely the exact same time, no matter when they joined your list. These are usually used for sales notifications, special offers, time-sensitive statements, and such.
Like any specialty, email marketing has its own language. Knowing the basic terms can allow you to understand what people are talking about.